Grace Rizza: Leading Dental Marketing Solutions for Charlotte Practices


Grace Rizza is dedicated to helping dental practices—including those in Charlotte—achieve measurable growth through ethical, strategic marketing. Her career began as a Marketing Director for a multi-location dental practice, where she successfully tripled patient numbers in just three months—without increasing the marketing budget. This early success ignited her passion for dental marketing, branding, and patient acquisition, motivating her to create innovative marketing strategies that help dentists expand their reach.
In 2009, Grace founded Identity Dental Marketing to offer customized marketing solutions that deliver results for dental professionals. Recognized for her dynamic speaking style, Grace has been invited to speak at major dental conferences such as the Greater Charlotte Dental Meeting, The Hinman Dental Meeting, and the Chicago Dental Society Midwinter Meeting.
Her work has earned national recognition, including a role on the ADA’s 2016 Dental Marketing Expert Panel and features in leading industry publications like Practice Booster’s Insurance Solutions Newsletter. Grace’s marketing strategies include SEO, website optimization, branding, patient communication, community outreach, staff training, and direct mail campaigns, all designed to support Charlotte dental practices in achieving strong, sustainable growth.
As the host of the Dentistry’s Growing with Grace podcast and Facebook group, Grace shares business development tips and strategies to help dental professionals navigate the ever-changing marketing landscape. Her methods have helped numerous dental practices improve profitability and strengthen their brand identity.
For Charlotte dentists looking to grow their patient base and enhance their practices, Grace Rizza and Identity Dental Marketing offer proven, personalized marketing solutions that generate real, lasting results. Contact us today to get started.
Our Team: Experts Dedicated to Your Practice’s Success
At Identity Dental Marketing of Charlotte, our team blends creativity, technical expertise, and strategic insights to deliver marketing solutions that elevate your dental practice.
- Content Writers:
Our team creates SEO-optimized, engaging content designed to improve your online visibility and help Charlotte patients connect with your practice. - Design & Branding Experts:
We design visually compelling, user-friendly websites and marketing materials that enhance your practice’s professional image. - Web Development Team:
We build responsive, fast-loading websites that ensure seamless user experiences across all devices. - Marketing Strategists:
Our marketing experts analyze local trends, patient behaviors, and competition to develop effective, data-driven strategies for your practice. - SEO Specialists:
Our team optimizes your website to increase search rankings, boost traffic, and convert visitors into long-term patients. - Paid Advertising Experts:
We design targeted advertising campaigns to maximize ROI and ensure your practice stands out in Charlotte’s competitive dental market. - Practice Growth Advisors:
Our advisors provide expert insights to align your marketing efforts with your business goals, fostering long-term, sustainable growth.
At Identity Dental Marketing of Charlotte, we collaborate to create customized strategies that support your practice’s growth and success in the digital age.